We're a group of five students from Roosevelt Academy enrolled in the Urban Geography course of professor Tasan-Kok. This blog is meant for our classmates and we'll regularly post about the progress of our research project here.

maandag 23 april 2012

Done!

                                       

Aaaannndd we're done. Exactly 6 minutes after the deadline, but still. This is kind of what our desks looked like all this time. We're proud of what we've accomplished. After weeks of hard work this is our paper: "Implications of Property-led Wealth Creation: A case study of Het Eilandje, Antwerp and Kop van Zuid, Rotterdam", existing of 30 pages. Enjoy!

The Wealth-Creation group.

Implications of Property-led Wealth Creation: A case study of Het Eilandje, Antwerp and Kop van Zuid, Rotterdam


This research presents the successes and failures of 2 two different Public-Private-Partnerships, located in Antwerp and Rotterdam, two cities which are both governed with policies that involve neoliberal principles. Wealth creation through entrepreneurial oriented flagship projects in Antwerp and Rotterdam started in a similar environment (a port-area), but with different approaches towards it, causing different outcomes. The developments and impacts of the PPPs on the surrounding neighborhoods have been investigated and compared. In order to achieve proper, purposeful conclusion, the research was structured by the implementation of the following research question:
How is the principle of property led wealth creation implemented in Rotterdam and Antwerp, and what are the outcomes of both projects?
Public-Private-Partnerships are property-led regeneration projects with the purpose of boosting the local businesses and social regularities, which urban governments can use to interfere with the capitalist environment of entrepreneurial cities. The starting points for the flagship projects are the changes in the global local changes in the economy and the roles of cities. In these changing characters of cities the origin in the processes of wealth creation is found.
“Wealth creation is the annual produce of land and labor of society” (Adam Smith). The ‘produce’ involves the all that is needed to satisfy human needs and wants. The combination of material, labor, land and technology, used in such a way that it produces profit is seen as the creation of wealth.
As the world witnessed the transition from feudal systems to free markets created by merchants, and from industrial revolution to post Fordism, the roles of cities in national economic development has changed enormously. Cities have developed and urban areas and population have increased rapidly since the rise of the industrial revolution and its aftermath. After all, cities do not just accumulate individuals, but as well knowledge, innovation, talent and capital. The assembly of knowledge and innovation offers the networks and the environment necessary for the creation of wealth. Cities provide spaces for production activities. Series of technological innovations have paved the way for the transition from pre-industrial to industrial, and now to post industrial urban structure, based on services. The shift from blue-collar to white-collar has given rise to the idea of post-industrialism. So, “the shift to post Fordism has replaced economies of scale to economies of scope” (Blair Badcock, 2002).
The more flexible ways of production and labor developed further in medium sized businesses that operate to capture the benefits and profits of flexible specialization, also known as entrepreneurs. As many different individuals are involved in their own processes of creating profits, the inner city becomes a place where competitive advantages of new business organizations rule. The competition to capture more investment capital in the city enhances entrepreneurship and its economic arrangement: capitalism.
In the world of today, the city is the national economic generator. “Cities, supporting wealth creation, have the opportunity of becoming a powerful economic force.  After all, wealth is the engine that powers community prosperity. The urban wealth creation industry exists out of successful entrepreneurs” (Matt Laherty, 2012). Entrepreneurs grow into enterprises and the influences of these businesses have grown rapidly. In order to keep up with the global competition of cities and regions, cities are obliged to promote entrepreneurship towards property led urban development, in indirect ways, and encourage investment partnerships between public and private actors (Swyngedouw
et al.2002a, p. 200).  “There has been an increasing mobilization of local politics in support of economic development [. . .] This shift in emphasis between different policy fields has often been labelled as a shift towards the ‘entrepreneurial’ city and it goes hand in hand with a restructuring of the provision of social services. Both in the local economic interventionism and in the reorganization of public services the local state now involves other, non-governmental, actors in key roles” (M. Mayer, 2008).
“Neoliberal urban policies of these entrepreneurial cities are confronted with the uneasy task to match local competitiveness with collective provision and social cohesion” (Maarten Loopmans, Toon Dircx). The difficulty of this task is visible in the significant differences in the social and economical situations of the residents in various neighborhoods. Due to the range of private and semi-public actors that entered the sphere of local political actions, the goals and interests of these actions have altered. As private enterprises seek ways to increase profits, and as investment opportunities vary from place to place, the economic base of neighborhoods varies from wealthy to below the national average.
In order to stimulate investment in disadvantaged areas, in the case of Rotterdam and Antwerp: abandoned port areas, urban governments employ Public-Private-Partnerships or ‘flagships’. “These projects, defined as ‘significant, high-profile and prestigious land and property developments which play an influential and catalytic role in urban regeneration (Bianchini et al, 1992), become the new image of the city, frequently serving as icons in a global marketplace of inter-city competition” (Doucet, 2011). Besides this, public stakeholders view  the projects as methods for ‘economic and social restructuring via spatial intervention’ (T. Tasan-Kok, 2008).
The strategy provides a stage on which private and public parties play an almost equally important role in planning. This formula, on one hand, is necessary and usable to increase the benefits and positive outcomes of the project, but usually results in becoming a source of issues in the development. The stakeholders and their expectations and interests conflict and ignorance of the actions of other fellow stakeholder are often not clear to all. besides the difficulties experienced within the planning and development, the impact of these projects on their locations are – obviously - large and the perception and acceptance of the local residents varies, as the main goals of the projects vary.  In the ideal Public-Private-Partnership, not just the private profits are acknowledged and achieved, but also,  the benefits for the city(zens) must be concrete, and beneficial for all residents, not a selected group. The must add up to life-improvement not in a superficial or temporary way. A mix of goals can be perceived positively by the greatest range of citizens.
                 Each urban government has different views and approaches urban property development in different ways, due to the local politics on regional and national level. The fragmented government of Belgium has definitely had significant impact on the organization and development of the ‘Eilandje’ Project, in Antwerp, meant to revitalize a large port area, left in decay in the 70s and left behind in social and economic improvement in the 80s, and transform it into a flourishing culture-oriented area, attractive for outside investors and wealthy residents and tourists.
The results of this project may be seen as rather disappointing: in Antwerp, the capitalistic interests of private stake holders were established first, at costs of the governmental goals of improving the social structures in the neighborhood by the creation of social housing blocks and other necessary facilities. The vagueness of Belgium planning may have been holding the progress back, but, it also left space for flexibility in the planning. But despite this flexibility, gentrification and re- and displacement of the former residents are not uncommon phenomena (in all Public-Private-Partnerships, as well in Eilandje) as the dwellings for the low-income residents were the last concern in the schedule of developers and stake holders.
In Rotterdam, the influence of the municipality was significantly larger, as the economic and social situations of the city were problematic at the time. In the 70s there was high unemployment and even today still, the income is lower than the national average. In the 80s the idea of redeveloping the South, was launched, with the creation of the Erasmus bridge linking 2 parts of the city over the Maas. This initiative was meant to unify the city socially, economically and physically, and encouraging future investors, making them believe in the potentials of the city. This seems to have been successful, considering the improvement of the city today. Kop van Zuid is a highly mixed use neighborhood, with impressive architecture implied, to add up to the skyline of Rotterdam. As it was a municipally-led project, also the social improvements are very well visible: goals of all stakeholder parties have been accomplished.
As Doucet has already mentioned in his research paper on Kop van Zuid, the reactions of locals had not been investigated thoroughly. By comparing the two projects, on which will be elaborated further on in this paper, we attempt to show the difference between the approaches of the Antwerp and Rotterdam governments and conclude why and how one functions better than the other.
Methods
As the inhabitants of the areas surrounding Eilandje and Kop van Zuid, were the matter of interest in this research, two fieldtrips, to both areas were organized. These fieldtrips gave the opportunity to get closer to the residents, through personal interviews and made it possible to look closer into the finished parts of the projects and, in case of Antwerp, the progress of the developments. The interviewees were randomly chosen residents, encountered in the streets of the specific areas. Most of the interviewees showed to be well willing to elaborate on the situation of the neighborhoods.
The interviews were conducted with a loose semi-structure, containing several main questions that addressed the extent to which the residents were happy in their neighborhood and how the projects had changed the overall neighborhood in a positive or negative way. Examples of such questions could be: ‘how long have you lived here?’; ‘Do you believe that the restructuring of your neighborhood has achieved its goals?’; ‘Have there been many changes, since the building started/was finished in the neighborhood, concerning safety and economical and/or social structure?’
Besides approaching the local residents ‘available’ on the streets, also several real estate agencies were questioned about how the projects have (had) impacts on their businesses of selling and marketing the neighborhood. The contents of their answers and ideas were combined and the general impressions they gave, were written down.
However, at the moment this fieldwork took place, the two projects were in different stages of development: Antwerp still was/is in the middle of the (slow) process of regenerating the decayed port area, whereas Kop van Zuid, Rotterdam was completed in 2002. The fact that Kop van Zuid was completed already, gave the opportunity to evaluate the project according to an already confirmed, theoretical structure. Rotterdam and its accomplishments were evaluated with to the seven goals of Flagship projects, set up by Brian Doucet, in 2009.
In Antwerp, the government’s fragmented strategies caused the progress to slow down and made Eilandje area a large, quite chaotic construction site. As the project was only halfway done, it could not be evaluated according to these theories, as some parts of the plan weren’t implemented yet. Therefore the already implemented parts of the project were assessed to their accomplished social results.
 Eilandje: case study 1
Antwerp, throughout its vast history, has always been a flourishing port city, with the harbor ever increasing as the centuries roll past. Fast-forward to the present, and Antwerp hosts the second largest port in the world with a huge influence in trade between Europe and the rest of the world. Although the sheer size and scale of the port has also means that it is ever evolving, relocating, and re-inventing its structural functions in relation to space. Within this changing environment, Eilandje has been the perfect example.
Eilandje is located in the north west region of Antwerp, it was established in the 16th century and was tagged with the name, Eilandje, due to its location being surrounded by docks. Although since its establishment the port has grown tremendously leaving Eilandje behind, half way through the 20th century it was clear Eilandje was not able to keep up with immense growth of the newly established areas of the port. Eilandje used to be the heart of the port, yet today most port activities have left. Since the port activities stopped Urban and Port developers have gained interest in developing a new future for Eilandje. It took quite some time for the municipality to come to a consensus. Talks about redevelopment of the area started in the late 1980’s.  Until in the 1990’s a contest was set up to make a design and plan for Eilandje. The winner was Manuel de Sola Morales (Daniëls, Ariel). Morales’ design was original and modern yet would not change the special port character Eilandje has. In 1998 the Municipal executive had granted a contract that approved the organization “Mens en Ruimte” to make a structural design and master plan for the future of Eilandje (Daniëls, Ariel). Two years later the Municipal Executive also approved Phase 1 of the construction plan. In 2002 the main points of phase 2 - thought out by yet another stakeholder: Buro 5 Maastricht  - were also approved. These plans were developed in coordination with an image quality plan, developed by Atelier J-P.L.X. This plan presented the outdoor decoration and furnishing of Eilandje, but also put forth the guidelines to restructure the public areas in Eilandje (Daniëls, Ariel). These developers have joined together to form “Stad aan de Stroom.”
To be able to investigate the plans it is necessary to have an understanding of the considerations of the local Antwerp government. The regeneration project in itself was an initiative by the municipality and the Port authority of the city. The area was used for multiple purposes, which made the project rather complex. Not only the old port infrastructure like railways and docks needed to be taken care of, also the broken-down residential buildings needed to be redeveloped. It was too big of a project for the both initiators, and they decided to include private parties, according to the wealth-creation strategy that was just about to come up  in the late 20th century (Tasan-Kok, 2004). These kinds of public-private-partnerships (PPP’s) are often already complicated enough. All sorts of conflicts can occur during the development process because of the multiple stakeholders involved. Especially private property-market parties can acquire much power over such projects because of their financial input and knowledge of property-market processes. This leads to juggling with public and private interests (Tasan-Kok, 2008).
In the case of Het Eilandje specifically the PPP agreement led to difficulties. “The Antwerp city government wanted to redevelop the area to maximize public use and protect the structure of the old ports. The port authority, in contrast, wanted to maximize its profits from the redevelopment due to pressing financial troubles concerning the pension payments of port workers” (Tasan-Kok, 2008). The argument was settled by the city government leaving the ownership rights of Het Eilandje to the port authority. Who sold the lots off to private investors. With this knowledge, we can take a closer look at the Masterplan.
Phase 1: Re-developing Eilandje Master-plan
Eilandje is structured in five districts, the Cadixwijk (East), Montevideowijk (West), and Oude Dokkenwijk(South) are the first three districts to be redeveloped in Eilandje. Several independent companies have been associated with the re-development of the districts, these companies include, Porche, La Riva, and Hessel – Noord Natie (Gazet Van Antwerpen).
Cadixwijk
This district used to be the port’s living area mixed in with occasional warehouses. These warehouses gave the streets in Cadixwijk its very typical perpendicular blocks. The redevelopment of Cadixwijk will help strengthen this characteristic; this also includes retaining the small-scale houses, which will alternate between the warehouses. Some of the warehouse blocks will be redeveloped into residential blocks. The residential buildings will be extended closer to the water. Although the existing road structure will be maintained, yet the main focus of the redevelopment of Cadixwijk lies on “Londen straat.” The changes taking place will include the narrowing of the street, which will hopefully re-instate the relationship between Cadixwijk and Oude Dokkenwijk. Londen straat will be a green boulevard, which in the center has a pedestrian path. The second major development in Cadixwijk is the construction of a tower on “Kempische Burg.” The tower will be a major landmark and will also serve as a socio-spatial link to the Montevideowijk, the next district in the Phase 1 master plan.
Montevideowijk
Montevideowijk is known for its vast open spaces alternating between warehouses and various other single buildings. Each of these areas has a different development plan in Montevideowijk. Although the existing building blocks will remain mostly the same, the only adjustment made here is a small extension of the buildings by adding narrow towers along the side of them. This will be done around the Rijnkaai and Kattendijkdok-Westkaai. This detail is added to decorate the cultural axis, which runs from the MAS-plein along these buildings. The cultural axis is hopefully going to strengthen the relationship with the city and Eilandje.
In Montevideowijk the open space play a key role in the rejuvenating of the area. The open spaces will help underline the importance of public meeting places, often forgotten in densely built urban areas. Furthermore the most dense redevelopment will happen in the southern part. This area will see the ground floors being dedicated to commercial and cultural activities, helping facilitate the success of the cultural axis. The northern area of the district will see less redevelopment allowing for more frequent and wider public spaces, especially as you approach the water. The spaces will also serve as place to host special events. The final structure of Montevideowijk will be warehouses alternating with multifunctional open space. The warehouses will help keep that “port feeling.” The street structure will be fairly similar to that of Cadixwijk, although the street will be somewhat wider. The boulevard being developed in Cadixwijk will continue into the Amsterdamstraat in Montevideowijk, this helps unify the various districts in Eilandje. The last of these districts in phase 1 is known as The Oude Dokken.
The Oude Dokken
The Oude Dokken is an area, which will not undergo as extensive redevelopment as the other two areas. The key development project is the building of a new museum, known as the MAS (Museum aan de Stroom). This building towers high above Eilandje and is a significant landmark of the area. The MAS is built between the two docks in The Oude Dokken. This location was chosen, as it will help act as a pivot point towards the cultural axis. The MAS was designed by the organization “Neutelings Riedijk Architects,” who viewed the MAS as a building that will help unite all of Antwerp’s residents. The MAS will most definitely help attract more tourism to the former abandoned port area, due to it housing the collection of three urban museums. The walking areas and public spaces will be focused on the edges of the district where traffic will be banned.
            Phase 2: Re-developing Eilandje Master-plan
The first phase of the Eilandje master-plan was approved 12 years ago, in 2000, two years after this the second phase was approved, or the majority of it. This phase of the re-development of Eilandje consists of 2 districts, Droogdokken Eiland (West), and Mexico-Eiland (North). These districts fit more with the rest of the port then with the inner city, which the phase 1 districts had more in common with.
A very important detail is still being investigated, is whether or not the Oosterweel connection will be running through Droogdokken Eiland or Mexico-Eiland, as this decision will greatly impact the development possibilities of each area.
Droogdokken Eiland
The redevelopment in this district is based upon a three-part zoning strategy, a hard zone, transition zone, and a green zone. The hard zone represents the buildings on the dry docks themselves. These buildings will gradually be replaced or redeveloped to give new functions to the area. The transition zone will help facilitate various the activities that will take place in the hard zone and green zone. Furthermore the transition zone will acts as a lengthy area, which will allow for a peaceful transition between the hard and green zones. Lastly, the green zone located along the Schelde will serve a much larger public than just the visitors and residents of Eilandje, as it will be one of the few green environments found in Antwerp.
Mexico-Eiland
Mexico-Eiland is a district, which hosts various buildings with historical value, these include, the fire station, the grain silo, and the old pump house (which has recently become a restaurant). These buildings will of course remain the same and will be integrated within the development of Mexico-Eiland. However, the development of the rest of Mexico-Eiland heavily depends on whether or not the Oosterweel connection will be built through this district or built to run along it’s edges. If the Oosterweel connection does run through this area then Mexico-Eiland will most likely become an area of road-side shops with the extension of the inner city belt. Although if the Oosterweel connection does not run through Mexico-Eiland, then urban developers will be keen to develop this area into a key part of Antwerp’s urban tissue, although exact details of these developments will be largely based on the progress and development of the Cadixwijk.

So far, these five projects have been finished:
1.    Felix archive
2.    Willemdok: luxury yacht docks
3.    Museum aan de Stroom (MAS)
4.    Underground Parking
5.    Oude dokken: “Social docks for houseboats” (Stad Antwerpen, n.d.)
Since 2006 the old warehouse complex called ‘The Saint-Felix Warehouses’ are shelter to the city’s archive. The building also serves to “connect the Antwerp city center with the trendy Eilandje neighbourhood” (Felixarchief, n.d.). Surprisingly, the second project, the harbor for luxury yachts, was already finished and welcoming its first guests in 2000. The Antwerp municipality aimed to attract especially tourists with the development of these docks. The main advantage of the Willemdok is that it is near to the historic city center.  Clearly the idea worked, because in 2004 and 2010 the docks needed to be enlarged due to the enormous demand (Stad Antwerpen: Willemdok n.d.)
 It is striking that one of the first projects to be finished was the luxury harbor, and it also reveals the regeneration strategy the Antwerp municipality applied. By investing in these docks, they aimed to attract middle- and upperclass people that would trust their recreational boats and yacht to the Eilandje area. As soon as they would start coming, this would upgrade the whole area, because new investors might see new business opportunities. Money generates money. 
The third project that was finished can righteously be called a flagship project.  According to Bianchini et al. (1992) they are “significant, high-profile  and prestigious land and property developments which play an influential and catalytic role in urban regeneration”. The prestigious Museum Aan de Stroom (Museum at the river), MAS in short, meets all these descriptions. It took thirteen years and quite some millions to be developed. The museum opened in 2011 and its theme is “the influence of the world on Antwerp, and of Antwerp on the world”. It has ten floors with different expositions and a ‘panoramic roof’ that allow visitors to have a nice view over the city of Antwerp (Museum aan de Stroom, n.d.).  When asked about the developments in their neighborhood, inhabitants of Het Eilandje frequently started talking about the positive effects of the MAS on the area. The museum is seen as the number one reason for the area to attract more and more tourists. And with the tourists, they say, more high-brow services are coming. Indeed, the MAS is functioning as “a catalyst in the urban regeneration of the Eilandje area”, exactly as the municipality had planned (Stad Antwerpen: Museum Aan de Stroom, n.d.).
The new underground parking lot shows that the neighborhood is prepared for the new flow of people visiting the area. One of our interviewees mentioned the parking was free and this caused the area to become busier. Antwerp has problems with traffic jams and the new parking in the north has become a service that visitors of the center gladly use. It was also part of the refurbishment of the ‘Oude Dokken’. These old quays were opened up and turned into promenades, “to enable a nice view at the water”. One of the docks called ‘Kempisch Dok’ has been reconstructed to be the ‘social marina’, where house boats are supposed to be. The surrounding area, called ‘Cadixwijk’,  is planned to become the ‘social’ part of Het Eilandje. The housing there is planned to be less expensive (Stad Antwerpen: Oude Dokken, n.d.).  However, closer investigation teaches that the development of this neighborhood will only start in 2014, instead of 2009. In addition to that, the port authority made only four spots for house boats available (Gazet van Antwerpen, 2008). It is clear that these projects yet have to yield their social returns.  
But what did the implemented projects already change for the inhabitants of the area? As stated before, The Eilandje was a port neighborhood that declined throughout the late 20th century. It was a place for the lower and working classes and also quite some questionable things such as prostitution were going on (Tasan-Kok, 2004). At the moment, the whole area has been turned into a construction site. There are a lot of empty lots, but also quite some old houses that haven’t been torn down or redeveloped yet. An explanation for this, that was given by a real estate agent, is that the owners wait to sell their parcels, because they know the prices – that have already increased dramatically – will only rise. This is a perfect example of how markets in urban redevelopment work. The astronomical prices that the real estate agents need to pay drive up the prices that they would sell the lots for. The only economically interesting project to develop there would indeed be luxury housing because of the profit it would yield. Due to this commercial basis of the PPP, there was limited space for social objectives in the plan as provided by the Buro 5 Architects (Tasan-Kok, n.d.).
It seems like the objectives of the plan are being met. More and more up market businesses settle in the area. One of the hotels in the area reported to have more business people staying during the weeks. Also the tourists seem to find their way to Het Eilandje now. As stated before, not much residential buildings are already developed. When asked, a few youngsters hanging around their school told us they all came from surrounding suburbs and villages. It was a school for arts and handicrafts. The school itself was also an example of the priorities set by the Eilandje PPP. The building looked rundown, however, it is the only school at Eilandje.
Kop van Zuid: case study 2
Rotterdam is the second largest Dutch city with over 600,000 residents and is one of the largest ports in the world. It is part of the larger Randstad conurbation, which consists of The Hague, Amsterdam, Utrecht, and Rotterdam. (Rotterdam Tourist Office) Originally a working class port city much has changed both with regards to attitudes and architecture in Rotterdam. Kop Van Zuid is an ex-port area located on the south bank of the river Maas directly across from the Rotterdam city center. It was once a flourishing port area, but fell into disuse in the 1960s and 1970s due to the relocation of port activities downstream. Kop van Zuid is bordered by Feyenoord, an area which has been characterized by a low level of income, low educational achievement, high unemployment rates and poor residential housing estates initially constructed for dock workers. (van Hoek, 2007)
After port activities moved from Kop van Zuid, the area quickly became derelict and had a very poor image- it was hidden from the water by warehouses and cut off from neighboring boroughs by railway lines, in addition to being poorly connected with the city center and surrounded by areas which had a poor image. The City Council is responsible for all development of the city- economically, socially, and spatially- and currently aims to build port and logistics strength, diversify the economy, and expand existing facilities in order to attract knowledge industries. In 1986, a Masterplan was drawn up by the City Council in cooperation with Randstad to achieve a renewal of the conurbation and a complete regeneration of Rotterdam, with one of the main goals to open up the south side of the city through Kop van Zuid. (van Hoek, 2007)
Compact, vibrant cities play an important role in Dutch’s neoliberal approach to economic prosperity, where they are seen as dynamos for the greater city-region. Urban sprawl is discouraged in all Dutch cities in order to promote and facilitate walking, biking, and the use of public transport. The Dutch focus on balanced development, which puts an “emphasis on working together for the common good and balancing economic, social, and environmental considerations in order to diminish the gaps between the rich and poor.” (van Hoek, 2007) This development is achieved through policies and attitudes which encourage urban renewal, decentralization, cooperation and collaboration in a relatively classless social welfare state.
Original urban renewal efforts to tackle housing shortages created by the Second World War focused on renewal of housing in Rotterdam, but also brought to the attention of policymakers the need for tackling unemployment and other social aspects in the city. The four mayors of Randstad lobbied for government funding, leading to the “Grote Steden Beleid” (Major Cities Policy). This policy emulates the idea of balanced development, and focuses on creating a whole city through a bottom-up approach which addresses social, spatial, and economic concerns. Three 5-year agreements have been reached since 1994, and the program has gone from benefitting the four Randstad cities to 30 municipalities.  The agreements consist of two parts: a strategy and financial commitment from the national government and an implementation program with set targets from the municipality. (van Hoek, 2007) Ultimately the plan’s success and implementation is the responsibility of the municipality itself.
This neoliberal decentralization of governance and focus on local collaboration is key to Dutch governance structure. The national welfare state creates policies, but it is the local government’s responsibility to decide how these policies work best in their area. Local governments are most familiar with the pertinent issues in their locality, and therefore best suited to make changes to improve upon these issues. This “more proactive and entrepreneurial approach” (van Hoek, 2007) to governance can be seen in the “Integrated Areas Approach” in Rotterdam.  The council works together with all stakeholders (residents, landowners, businesses, local politicians, local agencies, housing authority, etc.) to focus on improving certain key areas with respects to local employment and quality of life, showing that the council values social inclusion and communication.
Coordination and communication between stakeholders and decision-making bodies facilitates urban regeneration which can benefit all society. Not only are government bodies working within official partnerships, informal voluntary partnerships have also evolved, such as that between the municipalities which make up Randstad. There are three tiers of government in the Netherlands: the national level, the regional level, and the municipal level. (van Hoek, 2007)Although no fourth city-region level of government exists, neighboring municipalities often work together in order to promote economic competitiveness.
This appreciation for communication within government is also reflected in the communication of the stakeholders of the Masterplan across sectors, both public and private, in order to assess local problems and achieve satisfactory solutions on a large scale.  Although run directly by the Rotterdam City Council, many different councils were involved to consider different aspect of the project, such as the Rotterdam City Development Corporation, who are the landowners of Kop van Zuid, the Planning and Housing Department, the Rotterdam Transport Company, the Public Works Department, and the Port Authorities. (van Hoek, 2007) There is also a Project Team which works to boost communication and benefits for all stakeholders, who then reports to the Council Steering Committee, who also oversees a Quality team.
The Masterplan of 1986 hoped to tackle not just a spatial degeneration of one area but target Rotterdam as a whole, both spatially and socially. They did not only want to change the city’s image to outsiders in order to promote investment or enterprise, but to change the city’s image to residents. The southern bank of the Maas, was seen as a ‘no-go’ area to many in Rotterdam, both psychologically because of the marked difference between living standards in north versus south and physically due to the lack of direct transport between north and south. The city center was also targeted for regeneration in order to make it big, exciting and of high quality in order to attract knowledge industries. (Doucet, 2010) The Masterplan seeks to address all of these problems through a set of measures and projects around Rotterdam. Kop van Zuid was to be linked to the center via the Erasmus Bridge, the new boulevard, the new Metro station, and the extension of tramlines. The plan sought to create a mixed-use district providing office, leisure, education, and residential facilities characterized by high quality design and execution. Modern architecture is mixed with refurbished landmark buildings. The Masterplan has become Rotterdam’s flagship project, recreating the city’s image while putting an emphasis on the mutual benefit of all parties involved and ensures that residents of poor areas benefit equally from the project.
Social impacts of Kop van Zuid
1.    “Paper clip” social housing

3
 


4
 

4
 

1
 


2.    Shopping centrum
3.    Playground and primary school
4.    Docks
5.    Higher income housing

According to Doucet (2010), flagship projects have seven goals;
1.    Image enhancement
2.    Increase in city investment and growth
3.    Expand tourist industry and tourist attractions
4.    Gentrification
5.    Becoming more urban prominent
6.    Trickling down the profits of all sectors of society
7.    Direct social benefits
Using Doucet’s seven flagship goals the results of the Kop van Zuid regeneration project in Rotterdam’s port area can be evaluated accordingly. The first goal is in relation to “former industrial cities that want to re-launch themselves as leisure, culture or consumption-based cities” (Doucet, 2010). The regeneration of the port area in Rotterdam city boosted the city image by creating a connection between the South and North parts. Rotterdam south has a reputation of poor status, as well as problematic and high crime rates. With the renovation of Kop van Zuid the city’s southern part was now introduced to higher income residents, reducing crime rates and problems within the area thus improving the general image of the city of Rotterdam.
          Kop van Zuid acts as a catalyst to Rotterdam’s investment and growth thanks to the new, more expensive housing, the shopping centre and the boat docks (zones 2, 4, and 5 on Figure 1). The different price of houses allows a variety of people to choose Kop van Zuid as their place to live. The shopping centre and its surroundings offers investment opportunities for businesses to open up. The docks in Kop can Zuid open the boat market and make it possible.
          The idea behind the third goal is to “make tourists feel safe and secure in a sanitised and secure location” (Doucet, 2010). This goal is achieved thanks to the decline in crime that the regeneration project has brought to Kop van Zuid. With cleaner streets and a more peaceful environment, the neighbourhood does not inspire any kind of dangerous feeling; on the contrary, it has a solid family atmosphere to it.
          The goal of gentrification is mostly true for industrial cities, which have suffered from a decline in a population. The new project successfully attracted new residents to the area with the new housing thanks to the variety in prices. The higher-class households vary in price depending on the location, varying from the most expensive ones located around the playground in zone 3 shown in Figure 1 to more affordable houses towards the edges of zone 5. Building higher income housing in Kop van Zuid increased the value of the neighbourhood. With the regeneration of the housing the streets were cleaned and the public space was also renovated. The more expensive housing boost the overall image of the area, as found out conducting interviews. The area has been re-valued by the new public spaces such as playgrounds and green spaces, as well as the renovation of schools.
          As Doucet explains, these four goals are related to the fifth, “climbing the urban hierarchy.” Through the Kop van Zuid project Rotterdam has earned its spot in the Randstad area of the Netherlands as something more than just an industrial, working city. Kop van Zuid helped change the image of a problematic Rotterdam South into a new and developing neighbourhood with mixed classes and cultures.
          The last two goals are focused on the local population of Kop van Zuid, rather than the impact of the project on the city as a whole and wealth creation. The sixth goal aims to trickle down the profits of all sectors of society, achieved by the Rotterdam project. The lower-income area of Kop van Zuid was greatly improved after the regeneration of the area. During the fieldwork interviews were conducted with residents of the social housing who confirmed the improvement of their neighbourhood. A non-Dutch resident of the paper clip social housing (zone 1, figure 1) since 2007 stated “there used to be a lot of crime and police was recurrent. Most of the neighbours were Suriname and Antillean and since the renovation it is a lot more multicultural.” After the renovation the streets were clean and the crime had diminished so the municipality and the people were then willing to maintain the place clean. Students were introduced to the social housing. This decision made the neighbours feel like the government is paying more attention to them and that they raised the standards and value of the neighbourhood by introducing more educated people. 
          Lastly, the Kop van Zuid regeneration project resulted in direct social benefits. The development of the project had a great impact on the social aspects of the area because it was put into work with its residents and its common use in mind and it is an aspect that can be recognise when walking through the neighbourhood. The social housing has been improved after the regeneration, increasing the quality of life of the lower class, as stated by some when interviewed. This was due to the decrease in crime and to the better image of the streets in general because they were (and kept) clean, as well as having renewed green spaces and safe playgrounds for the youngest.
Conclusion
Het Eilandje and Kop van Zuid are two flag ship projects set up by two different governance bodies to help increase the status of both locations. There were two different approaches to complete both these projects, including a difference in the final achievements set. These approaches ultimately resulted in a different outcome for each project. In the case of Het Eilandje, Antwerp, the conflicting interests of the port authorities, private investors, and Municipality, led to an extensive struggle towards a master-plan. Due to the port authorities selling their land to private investors the final master-plan left little room for social returns. They met the objectives that they had though: attracting upperclass families and having the original (poor) residents out of the area. This was very evident when visiting Het Eilandje, as various areas where being redeveloped, a strategy the developers called “acupuncture redevelopment”(Vrom-Raad, 2009). Although this to be seemed more of an excuse to back up the private investors. Lack in unity has made Het Eilandje a project which seems to have no real end.
What made Kop van Zuid a successful project was that the Government took charge of the project from the beginning, still giving the private investors freedom to develop their ideas and participate. The project was set up from a social point of view and took the original residents into account. According to Doucet’s seven goals (2010) the project has all the ingredients to be successful benefitting both, the city and the local population of the regenerated area. Another important explanation of the success of the Kop van Zuid project is that the plan was woven into the original structure of the area. To quote Blair Badcock (2002) here: “The strategy has to be appropriate to local circumstances and conditions.” Due to this, the project truly succeeded in connecting the southern, formerly secluded part of the city to the rest of the city. In addition to that, by the subtle merge of income levels and the placement of students into the lower class area the PPP managed to give the lower class residents a new sense of confidence about their neighborhood.
To conclude, in average urban geography literature capitalist regeneration projects are criticized for not taking into account the needs of the lower-income class. However, as seen in the Kop van Zuid project, when the government takes charge of such a flagship project and sets key objectives the wealth creation can be beneficial for the lower-income residents. Thus, property-led wealth creation does not have to be a bad thing as long as it not only pursues profit, but also takes into account social wellbeing of the population of the area.

















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